Big Coffee 🟢
"We have built an emotional connection with our customers."
—Starbucks CEO Howard Schultz
> the persuaders | virtue signals
The speed and convenience of Starbucks and plastic coffee pods are irresistible.
Tens of billions of dollars raked in each year by Big Coffee prove it.
People lie at the Tulsa coffee shops where I've worked in sobriety from alcohol.
They claim to never go to Starbucks or use plastic coffee pods. 🧜🏻♀️🧋☕🟤
That means you’re lying to impress a preparer of coffee beverages in recovery from alcoholism who dropped out of high school and makes less per hour than a Starbucks barista.
My approach with these customers now is to just confess that I go to Starbucks sometimes and that I sometimes drink Keurig pods.
- If you try to shame me for it, I'll shame you back for not caring about the people who make your shoes and phone.
We make promises and claims from our mouths that violently collide with our behaviors. How we behave over and over reveals the true extent to which human beings are observable and measurable and predictable.
If it was any other way, the respected statistician Nate Silver would not have been able to stun political watchers in 2008 by successfully predicting how 49 of the 50 states would vote during the U.S. presidential election of 2008.
Then Silver went on to correctly predict all 50 states in 2012.
We're not always so different. Ask Amazon. Or Google.
Or consider the hundreds of millions of dollars spent each year by Big Coffee on marketing and advertising.
- next time Chapter end
- listening Jeff Buckley "Forget Her"
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