Broken 📶
"We make many of our most important choices based on cognitive delusions."
—Nobel Prize-winning psychologists Daniel Kahneman and Amos Tversky
> delusional optimism | use your illusions
Scientific inquiry into the human mind helps us understand what corporate brands expect to gain from millions upon billions of dollars in spending on ads and marketing.
- It helps explain why political attack ads work even though we claim to hate them. 🎬
It helps explain why we pretend the pornography industry doesn't exist, even though Pornhub.com reportedly sees some 100 million daily visits.
Many of the revelations from modern science having to do with the human mind were directly and indirectly informed by the paradigm-smashing, Nobel Prize-winning psychologists Daniel Kahneman and Amos Tversky.
I read about them in graduate school.
- They obliterated much of the gospel long-held by economists that consumers made rational, informed choices. They don't. Consider how perfectly rational it feels but isn't for tortillas to be priced $3.99 instead of $4.00.
Just because what we're doing or thinking in a given moment feels rational doesn't mean it is.
The subconscious mind, which Daniel Kahneman calls System 1 or the intuitive mind, is far more involved in our decision-making than we tend to grasp.
It's one of two abstract spheres that psychologists call the "dual-process model" of how humans think.
Intuitive, unconscious thoughts and behaviors are also said to be automatic, involuntary, implicit, or hot-processed. Why does this matter?
We have little conscious awareness of what occurs in System 1.
It's like Facebook's early motto in there: "Move fast and break things."
- next time "A lot of error is random."
- listening Nick Cave & The Bad Seeds "Red Right Hand"
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