Consumer 🛍️
"Until you make the unconscious conscious, it will direct your life and you will call it fate."
—Carl Jung
> delusional optimism | nope
The accomplished psychologist Daniel Kahneman continued to publish new findings after his research partner and close friend, Amos Tversky, died suddenly in 1996.
Tversky had also been a respected mathematician. Friends and colleagues called him a genius.
Along with Kahneman, the two men won a Nobel Prize in economics by disproving a gospel long held by economists. The prevailing view was that consumers were fundamentally rational actors who made informed choices.
- Nope. 🛒
Research conducted during the 1970s by Tversky and Kahneman showed for the first time that consumers and people in general were not, in fact, fundamentally rational when they made decisions about anything, let alone about what they purchased.
Why would anything be priced at $3.99 instead of $4.00 if we were all perfectly rational consumers?
"The world makes much less sense than you think," Kahneman once wrote. "The coherence comes mostly from the way your mind works."
- next time They obliterated much of a gospel held by economists.
- listening Leon Bridges "Motorbike"
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