1 min read

Illusions 🎩🪄

Why we believe untruths
Illusions 🎩🪄
GDMNT | Express

> GDMNT | thinkers

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Kahneman, Daniel. Thinking, Fast and Slow. Farrar, Straus and Giroux, 2011.

>> "Predictable illusions inevitably occur if a judgment is based on an impression of cognitive ease or strain. Anything that makes it easier for the associative machine to run smoothly will also bias beliefs. A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact."

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